Incontinence Product Trends: Higher Absorbency and Skin Care Benefits
As we look back on the past year, it's clear that the trend in incontinence products was towards higher absorbency options that also offer skin care benefits. Preventing skin breakdown before it begins is an important concern for anyone managing incontinence, and it's clear that the industry is listening.
The top brand winners last year were from well-known names including TENA, Tranquility, Molicare, and Attends. TENA has been reformatting their already high-performance products to their ProSkin line, featuring ConfioAir 100% fully breathable technology for fast absorption to help keep the skin dry and maintain the skin's natural moisture balance.
Tranquility Premium has always been backed by their Peach Mat Guarantee of unsurpassed overall performance in the areas of skin dryness, odour reduction, urine pH neutralization, and the inhibition of bacterial growth.
With many customers assuming the direct care for an elderly parent, many more customers moved to our convenient subscription service. We saw greater numbers of sales of disposable protective underwear and adult diapers and strong interest in personal skin care and wipes.
Some of the most popular products of the year included TENA Small Briefs for older children, TENA ProSkin Stretch Briefs in Ultra and Super Absorbency, Tranquility Premium Overnight Underwear, MoliCare Premium Mobile Disposable Underwear, Attends Bariatric Protective Underwear, and TENA ProSkin Overnight Super Protective Underwear.
As we move forward into the future, we expect to see even more innovations in incontinence products that offer higher absorbency and skin care benefits to help those managing incontinence maintain their active and engaged lifestyle.
- Cindy Clegg